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Why email newsletters?
We're asked this question often. Our standard answer is that the internet is not going away. In
addition, the internet, or web-based communication has a number of advantages. Here are a few:
E-newsletters are interactive
Hardcopy newsletters are not. Email newsletters utilize a technology
that is fully client-centric. It's all about being targeted and adding value to your client
relationships.
Clients are directed to click on one item or another, which will take them to where they want to go.
And with the exciting reporting features offered by Advisor Mailout, you'll know all about this
activity, affording you the opportunity to adapt your practice to better meet the needs of your
clients.
E-newsletters encourage word-of-mouth referrals
Your email newsletter subscribers all have the
ability to forward your email to the important people in their lives. This is a great oppportunity
for you to build your subscriber base and market your services to people you might not have reached
any other way.
Complements your web site
Websites sit in cyberspace waiting for your clients and prospects to
visit. In other words, your website is like a 24 hour business card. A necessity yes, however, to
maximize your website investment, you need tools to drive people to the site.
Email newsletters drive traffic in volumes. As your readers click on what interests them, they will
find themselves learning more about who you are, what you do, and what they can expect from working
with you. Email newsletters and websites are a perfect pair.
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Customized Email
Newsletters are more cost-effective than hardcopy newsletters.
Our email newsletter service has a set-up fee of $499 and an affordable $99 monthly subscription
rate. You can send as many email campaigns as you wish throughout your subscription month.
Not only are email newsletters cost-effective in comparison to printed newsletters, but a monthly
email newsletter campaign will have a significant impact on client satisfaction with a few mere
minutes of time invested per month.
Final Word on Email marketing
Email marketing with Advisor Mailout is personalized, targeted, and
effective. With the built-in response features, your clients will be encouraged to engage in two-way
communications with you on a variety of concepts, strategies, and current issues.
Advisor Mailout enables financial advisors to take advantage of the power of customized email
newsletters and strengthen customer satisfaction through regular contact.
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